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Get the best foundation with Urban Decay’s Stay Naked lineup, designed with every skin tone in mind.
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What is the use of foundation in makeup?
By choosing the right foundation you'll be creating an even and smooth canvas for the rest of your makeup; not only does your foundation set the ground for the next steps in your makeup routine, it also evens out skin tone, blurs imperfections and conceals blemishes and hyperpigmentation. Our Stay Naked family features vegan foundations that are long-lasting and breathable so you always feel like you. Get your exact foundation shade with our online Foundation Finder.
What are the different types of foundation makeup? (Liquid, powder, etc.)
Generally there are two types of formulas: liquid foundation and powder foundation; the best one for you really comes down to your personal preference and what finish you want. Our entire Stay Naked foundation lineup is composed of cruelty-free, vegan foundations. Stay Naked Weightless Liquid Foundation comes in 50 shades, stays on for up to 24 hours and gives you a real-skin matte finish that’s also breathable and flexible.
How do you build foundation makeup?
Urban Decay Canada’s cruelty-free foundation is super buildable, so you can either choose to apply one or two layer for soft, light coverage, or apply several layers to create a flawless, full-coverage makeup look. Our Stay Naked Weightless Liquid Foundation and Stay Naked The Fix Powder Foundation are both buildable medium coverage foundations, and they are designed to deliver a worry-free experience, buildign a look that lasts all day. We recommend using a blending sponge or UD Pro Foundation Brush to apply liquid foundation; Stay Naked The Fix Powder Foundation comes with a charcoal-infused sponge.
Can you just wear foundation?
Absolutely! Our foundations work both as standalone products and as a step in a complete makeup routine. You can do whatever you want! Get your exact foundation match and the best formula for your skin with our online Foundation Finder.
Should I use a matte or dewy foundation?
It’s really up to you; it depends on what finish you prefer and your skin type. Our Stay Naked Weightless Liquid Foundation and Stay Naked The Fix Powder Foundation both create real-skin matte finishes. They're also long-lasting foundations that stay on while letting your skin breathe. Check out our online Foundation Finder to get your exact foundation shade and recommended formula.
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The perfect everyday makeup routine starts with the right longwear foundation—don't worry, we've got you covered. Explore our lineup of buildable medium to full coverage foundations in a variety of formulas, from seamless powder to weightless liquid. With a shade range designed with you in mind, it's a cinch to find a match for your skin tone. Whether you want a real-skin matte or more glowy finish, you can customize your complexion with the Stay Naked family.
Stop looking for the best foundation—our lineup is 100% vegan and cruelty-free, plus it’s flexible and lets your skin breathe. These formulas are made to last all day (and night), so get on with your bad self for up to 24 hours, we dare you.