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Set lids up for long-lasting, vibrant color with Urban Decay's iconic, vegan Eyeshadow Primer Potion. Choose from our range of eyeshadows and lay down velvety, ultra-blendable color in a single swipe. If you’re looking for satin, matte, shimmer, and glittery finishes, we've got it all. Add to your eye makeup look with any of our award-winning, waterproof 24/7 Eye Pencils—with so many colors and finishes, we dare you to pick just one. Coat your lashes with our blacker-than-black mascara; its ultra-creamy formula makes it easy to build as much volume and length as you want. Urban Decay has eye makeup made for any for every makeup bag.