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Explore an unbelievable lineup of eye makeup from Urban Decay. Shop eyeshadow, longwear eyeliner, brow products, and primer—plus, all the tools you need to achieve the look you want.
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What types of eye makeup are available?
The possibilities are endless! When it comes to eye makeup, we’ve got it all to help you build the perfect eye look. Our eyeshadow singles and eyeshadow palettes (with a mention of honor to our iconic Naked Eyeshadow Palette family) are available in an insane range of eyeshadow shades and finishes that will cater to every style and every mood. We’ve got award-winning waterproof eyeliner pencils like our 24/7 Glide-On Eye Pencil and liquid eyeliner like our Perversion Waterproof Fine-Point Eye Pen. Our ample range of longwear brow products include brow pencils, ink stains, brow powders, and brow gel for flawless eyebrows. Plus, we’ve got volumizing and lengthening mascaras, like our bestselling Perversion Mascara.
How do beginners use eye makeup?
The first step should be applying our Eyeshadow Primer Potion before applying shadow. It ensures a professional, longwear finish that’s crease-free and lasts all day. When it comes to eyeshadow, you can’t go wrong with choosing one of our versatile makeup palettes— for example the Naked 3 Eyeshadow Palette and Naked Reloaded Eyeshadow Palette, which are perfect for beginners.
For eyeliner, 24/7 Glide-On Pencils are the best waterproof eyeliners and they are so easy to use. They have a super-creamy texture and give you enough time to clean up mistakes before they dry. Start by using our foolproof Brow Beater eyebrow pencil—the teardrop tip of the waterproof pencil makes it easy to fill in and shape your arches, while the spoolie brush helps you groom and blend in your brows.
Finish your look by applying the coveted Perversion Volumizing Mascara; this triple-black pigmented formula gives you the darkest lashes. Beyond the mesmerizing color, our ultra-creamy formula lets you build volume and length with every coat, for feathery, fanned-out lashes.
How do I choose eye makeup colors?
At Urban Decay Canada, we don't believe that choosing eye makeup colors should be a strict, rule-following process, so we choose eyeshadow shades that match our mood. We believe in the power of experimentation and trying what you’re drawn to in order to figure out what makes you feel good.
This is why we offer maximum flexibility with our versatile eyeshadow palettes, which have a range of eyeshadow shades for you to try—Naked 3 Eyeshadow Palette and Naked Reloaded in particular, since it was designed to look flattering on everyone, regardless of skin tone, gender, and age. For versatile purple eyeshadows, Naked Ultraviolet Eyeshadow Palette will create endless eye looks.
You can also create a cream eyeshadow or liner by mixing 24/7 Glide-On Eye Pencils or our eyeshadows with Eyeshadow Primer Potion. You can even use our eyeshadows as eyeliner if you spray a liner brush with All Nighter Makeup Setting Spray first.
What things are needed for eye makeup?
For a vibrant color without creasing that lasts all day, we recommend our original Eyeshadow Primer Potion: it gives your eye makeup something to grip onto. You can even mix it with eyeshadows or 24/7 Glide-On Eye Pencil to create a cream shadow or cream eyeliner for a customized and flawless eye look.
When it comes to eye makeup brushes, we have you covered: our Naked Eyeshadow Palettes come equipped with a double-ended eyeshadow brush (one end is fluffier for all-over, and the other end is tapered for more precise application).
If you're looking to expand your collection we also recommend our UD Pro makeup Brushes, which are 100% vegan and cruelty-free. Those brushes are made of the softest and finest synthetic hair. Start with our Iconic Eyeshadow Brush, Tapered Blending Brush, and Angled Eyeliner Brush.
Should you do eye makeup before foundation?
Doing your eye makeup before or after foundation is totally up to you—that’s a personal preference. However, for any instance we always recommend prepping your eyelids with Eyeshadow Primer Potion, though, so you can easily achieve a long-lasting eye makeup look.
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Set lids up for long-lasting, vibrant color with Urban Decay's iconic, vegan Eyeshadow Primer Potion. Choose from our range of eyeshadows and lay down velvety, ultra-blendable color in a single swipe. If you’re looking for satin, matte, shimmer, and glittery finishes, we've got it all.
Add to your eye makeup look with any of our award-winning, waterproof 24/7 Eye Pencils—with so many colors and finishes, we dare you to pick just one. Coat your lashes with our blacker-than-black mascara; its ultra-creamy formula makes it easy to build as much volume and length as you want. Urban Decay has eye makeup made for any for every makeup bag.