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“MAKEUP IS NOT ABOUT COVERING YOUR FLAWS, BUT SHOWING THE WORLD WHO YOU ARE.”

WENDE ZOMNIR
URBAN DECAY CO-FOUNDER

WELCOME TO URBAN DECAY PRETTY DIFFERENT. BEAUTY.



Urban Decay was born in Southern California in 1996, when we disrupted the industry’s sea of pink-dominated counters. Badass cruelty-free, high-performance makeup. Reinvention over perfection. Inspiration without replication. Kindness over cruelty. Unsubscribe from beauty telling you to be pretty. Be whatever you want to be. PRETTY DIFFERENT.

WE’RE 100% CRUELTY-FREE

WE’RE 100% CRUELTY-FREE

It’s a no-brainer. We’ve never tested on animals, and we never will—how could anyone do that to our furry friends?

HIGH-PERFORMANCE MAKEUP

HIGH-PERFORMANCE MAKEUP

Our innovative longwear formulas are designed to go all day and last all night.

VEGAN IS BETTER

VEGAN IS BETTER

We’re committed to making as many vegan products as possible. Vegan formulas are kinder to the earth, and they contain zero animal-derived ingredients or by-products.

BORN IN SOUTHERN CALIFORNIA

BORN IN SOUTHERN CALIFORNIA

We find inspiration everywhere, from LA’s sprawling cityscape and street art to palm trees and beach breaks.

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